Structure
Creative department carries out an advertising concept and message development.
On the department are designer and creator.
1. Creative trend of this department’s work is to develop specified decisions, ideas and images for advertising messages, slogans and plots for audio-, videoclip. Creator invents original text matters and visual images for advertising messages.
2. Designer develops a corporate style, memorable billboards. Designer embodies textual information into visual images.
Marketing Department
1. We are responsible for the choice of advertising media and devices of advertising placing, analytics and testing of mass-media. We study market performance, its needs and mental structure of our audience. Our officers develop the campaign strategy and build media plans.
2. Our goal is to look for the appeals, which may be used by the Creative Department for advertising efficiency.
3. The methods of our department’s work are:
- marketing intelligence of primary and secondary information, such as interest inventory test, interviewing, judgmental method, focus-group, experimental method, documents analysis, observational method, hall-test, home-test.
- data analysis technique: testing, pair and partial correlation, single- and multi-factor analysis, grouping method, simple and multiple linear regression and other, simulation, correlation and factor analysis.
Accounts Department
1. It is engaged in the business end of the company. We are trying to find new customers and keep regular ones. Account managers constitute the core of our department and maintain contacts between our Agency and our customers. Manager works up the plans and goals of the customer. Our managers are diplomatic, communicative and likable.
2. We help to definite the information needs, which our customers may have, by engaging advertising practitioners in marketing research, advertising analysis, public relations.
3. Research undertaking multisample inspection, which is realized at every step of its execution.
4. Prompt response to any customer inquiry.
Production Department deals with such types of activities, as:
1. Large format printing production.
2. Plotter cutter.
3. Advertisement production of any type: billboards, roof bulletins, signs of any kind, special constructions, panel brackets, canopies and sun-blinds, light boxes, displays, fire plugs, city-format advertising constructions.
4. Pre-erection and erection works for any structures for external advertisement positioning.
5. Window-dressing, transportation advertising.
Video Advertisement Department
1. Offers a large range of professional services, making audio and video advertisement.
2. We produce video projects using the modern equipment and latter-day digital technologies, computer animation and digital editing.
3. The authors and producers prepare video products, which might meet all the requirements of effective media-advertisement, on the base of the theoretical learning.
4. We shoot video and record audio-clip.